Saffron Road Launches Family-Sized Certified Halal Entrée at Costco
Stamford, CT – May 30, 2012 – Saffron Road™, the packaged food brand of American Halal Co., is now shipping a family-sized portion of Chicken Tikka Masala to select Costco stores on the West Coast. From Saffron Road’s single-serve frozen entrée, to the new Simmer Sauce, consumers love Saffron Road’s Tikka Masala products. The new Chicken Tikka Masala family portion is ideal for families who want to enjoy authentic Indian cuisine at home, that are easy to make.
“Our Muslim consumers have expressed their desire to see family sized portions of our Halal Certified meals, and we’re happy to provide this new meal option the whole family can enjoy,” says Saffron Road Chief Executive Officer, Adnan Durrani.
Consumers can find the new item now at select Costco stores in the freezer aisle for the suggested retail price of $10.99 each.
All Saffron Road products are Halal Certified by the Islamic Food and NutritionCouncil of America (IFANCA). Halal is an Islamic tradition that has healthfully fed literally billons of people over the last 1,400 years. Halal promotes the sacred tradition of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, healthy food to eat. There are upwards of 6 million American Muslims with over $170 billion in purchasing power that are looking for Halal products.
Saffron Road’s All Natural Certified Halal entree uses chicken that is Certified Humane by Humane Farm Animal Care. All of Saffron Road’s livestock are fed 100% vegetarian feed and are never given Antibiotics or Hormones.
“We are excited to now have our brand in Costco stores,” says Saffron Road Executive Vice President, Jack Acree. “We know that a lot of our consumers seeking Halal options are shopping at Costco stores already, and are often looking for authentic meal options for the entire family,” continues Acree.
Saffron Road is now available at the following Costco stores: Arizona – Tucson, Scottsdale, Tempe, Phoenix, Gilbert, Glendale, Chandler. California – San Diego, Chula Vista, Carlsbad, La Mesa, Temecula, Poway, San Marcos. Colorado – Aurora, Westminster, Lone Tree, Superior, Broomfield, Arvada, Colorado Springs, Parker, and Sheridan.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainablyfarmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium qualityHalal Cuisine.
Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, lisa@hewarcommunications.com
Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, kate@americanhalal.com
For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.
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